Iconic denim brand Pepe Jeans London has unveiled its Autumn-Winter 2025 collection under the campaign tagline “Very Real. Very Pepe”, embracing authenticity, individuality, and effortless style.
This season, the brand focuses on real fashion for real people, offering a wardrobe that is both stylish and comfortable. The campaign highlights versatile pieces, from oversized denim shirts and classic blue denim fits to natural-hued corduroy shirts, varsity jackets, and the timeless denim-on-denim look. Layering remains central to the collection, allowing fashion enthusiasts to mix and match pieces to create looks that feel personal and authentic.
Complementing the core pieces are knitwear and versatile shirts, perfectly styled with Pepe Jeans London’s signature denim. Each outfit is designed to be effortless, layered, and undeniably Pepe, combining warmth, comfort, and style for the autumn and winter seasons.
The Autumn-Winter 2025 collection is now available at Pepe Jeans London stores nationwide and online. Major cities including Mumbai, Delhi, Bengaluru, Kolkata, Pune, Chandigarh, Jaipur, Hyderabad, Kochi, Ahmedabad, Mohali, and more house Pepe Jeans outlets. The brand is also available at leading departmental stores such as Lifestyle and Shoppers Stop, as well as online platforms including Amazon, Flipkart, Myntra, Ajio, Tata Cliq, and others.
With this launch, Pepe Jeans London continues to reinforce its position as a denim and lifestyle icon, offering wardrobe staples that allow consumers to express themselves confidently and authentically.
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