Vantage Learning
An EdTech platform with strong top-of-funnel traffic but a steep drop-off between “interested” and “enrolled,” with a support team that couldn’t keep pace with inbound questions.
The challenge
Where things stood.
Vantage Learning was generating solid ad-driven traffic to their course pages, but conversion from visit to enrollment sat under 2%. Most drop-off happened at the point prospective students had questions about course fit, pricing, or scheduling — questions that took the support team, on average, over six hours to answer by email.
The approach
What we actually did.
Map the drop-off points
Session recordings and funnel analysis pinpointed exactly where and why prospects abandoned.
Build a WhatsApp enrollment bot
Instant answers to the most common questions, with clean handoff to a human for anything complex.
Redesign the enrollment flow
CRO pass on the actual checkout and enrollment pages, cutting steps from seven to three.
The results
What changed.
250%
increase in conversion rate
<2min
avg. response time via WhatsApp bot
60%
of inbound leads qualified automatically
3.4x
enrollment volume, same ad spend
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