Northbridge Industrial
A B2B manufacturer whose 12-year-old website was actively costing them deals — slow, unindexed by Google, and impossible to update without calling a developer.
The challenge
Where things stood.
Northbridge’s sales team relied almost entirely on trade shows and referrals because their website generated essentially zero qualified leads. The site loaded in over 8 seconds on mobile, had no clear path from “browsing” to “request a quote,” and hadn’t been meaningfully updated since 2014.
The approach
What we actually did.
Rebuild on a modern stack
A fast, mobile-first rebuild with a CMS their team could actually maintain themselves.
Design a real lead-gen funnel
Product pages built around buyer questions, ending in a structured RFQ form instead of a generic contact page.
Layer in SEO from day one
Technical SEO and content targeting the exact search terms procurement teams use.
The results
What changed.
₹5Cr
revenue scaled from ₹50L
92
PageSpeed score, up from 31
5.2x
increase in qualified RFQs
68%
lower bounce rate
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