Saffron & Sage
A D2C skincare brand with strong product-market fit but a paid media strategy that was burning budget without a clear read on what was actually working.
The challenge
Where things stood.
Saffron & Sage had solid repeat purchase rates but couldn’t scale acquisition profitably. Ad spend was split across Meta and Google with no shared measurement framework, so the team couldn’t tell which channel — or which creative — was actually driving profitable growth. ROAS hovered around 1.8x, barely above breakeven after product and shipping costs.
The approach
What we actually did.
Unify measurement
Set up GA4 and server-side tracking so every channel reported against the same revenue number.
Rebuild the funnel
New landing pages built around top-performing SKUs, with SEO content supporting organic discovery.
Systematic creative testing
A weekly testing cadence across Meta and Google, killing underperformers fast and scaling winners.
The results
What changed.
4.6x
ROAS, up from 1.8x
300%
more qualified leads in 6 months
35%
lower customer acquisition cost
2.1x
organic traffic growth
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