YouTube has announced that its multi-language audio feature, which allows dubbing videos in different languages, is now available to all creators worldwide. Along with this, the platform is also introducing localized thumbnails to make videos more relatable for viewers across countries.
The feature was first piloted in 2023 with popular creators like MrBeast, Mark Rober, and Jamie Oliver. According to YouTube, the results were highly encouraging. More than 25 percent of watch time on dubbed videos during the trial came from non-primary languages. Celebrity chef Jamie Oliver even reported that his video views tripled after using multi-language audio tracks, while other creators released content in over 30 languages, expanding their reach to viewers in countries such as Brazil, South Korea, and India.
How It Works
With this rollout, every creator can now:
- Add multiple audio tracks to a single video in different languages.
- Use AI-powered dubbing (built on Google’s Gemini AI) to automatically generate voiceovers that sound close to the original voice.
- Upload localized thumbnails, so the video cover appears in the viewer’s preferred language.
Viewers will see the “Audio Track” option in the settings and can switch to their chosen language easily. YouTube will also try to auto-match audio and thumbnails based on the user’s settings.
YouTube believes this move will transform the way creators connect with global audiences. For creators, it means less time and money spent on producing separate versions of the same video in multiple languages. For viewers, it means a more natural and relatable experience, as they can not only hear the video in their own language but also see thumbnails that they immediately understand. Industry experts say this will also improve engagement, since localized videos are more likely to be clicked and watched for longer durations.
The update could be especially significant for India, which is home to one of YouTube’s largest user bases and a country known for its linguistic diversity. With over 20 major languages spoken across the nation, creators can now dub their Hindi videos into Tamil, Telugu, Bengali, or English without launching separate channels. This has the potential to bring regional content to national and even international audiences, giving Indian creators a chance to expand their fan base like never before.
While YouTube has started rolling out the features in the United States first, the company has confirmed that the expansion will reach more countries, including India, in the coming months. Once fully available, the multi-language audio and localized thumbnails could mark a major shift in how content is consumed on YouTube, breaking language barriers and opening the door for truly global viewership.
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