TVS Motor Company (TVSM), one of India’s leading manufacturers of two- and three-wheelers, made a commanding debut at EICMA – the world’s largest motorcycle exhibition – with a grand showcase that underscored its global ambitions and cutting-edge innovation.
Stealing the spotlight at the Milan show, TVS unveiled six new products spanning both internal combustion (ICE) and electric powertrains, alongside futuristic AR-based Heads-Up Display (HUD) helmets, new accessories, and an ambitious European expansion roadmap.
Speaking at the event, Sudarshan Venu, Chairman of TVS Motor Company, said:
“TVS is a company built over a century on innovation, quality, and customer trust. With our debut at EICMA, we reinforce our vision to serve global riders with passion and precision. Our six new launches, world-class design hubs across India, Indonesia, Bologna, and the UK, and a revived Norton mark a new era for TVS.”
Six New Global Models Unveiled
TVS’s EICMA lineup featured a bold mix of electric and ICE models designed for riders worldwide:
- TVS Tangent RR Concept: A revolutionary supersport motorcycle with a monocoque subframe, inspired by TVS Racing’s four-decade racing legacy.
- TVS eFX Three O: The company’s most powerful electric motorcycle concept yet, combining performance with a futuristic design ethos.
- TVS M1-S: TVS’s first electric maxi-scooter, targeting global urban riders.
- TVS Apache RTX 300: A new benchmark in the adventure touring segment, expanding the legendary Apache line.
- TVS X: A sleek, high-performance electric scooter with advanced connectivity and aerodynamics.
- TVS RTR HyprStunt Concept: A street sportsbike built for stunt precision and urban agility.
The TVS Apache RTX 300, already launched in India, will reach European markets in Q1 2026. The TVS X and TVS M1-S are also scheduled for European rollout by end-2026.
Electric and Smart Tech Innovations
TVS also introduced groundbreaking connected technologies that blend performance with digital intelligence. The company unveiled AR-enabled HUD helmets, developed in collaboration with Swiss startup Aegis Rider, offering real-time navigation, hazard alerts, and call notifications — all within the rider’s line of sight for enhanced safety.
Additionally, the company showcased Android Auto integration with its SmartXonnect platform and smartwatch connectivity for the TVS iQube, enabling riders to monitor battery levels, tyre pressure, and safety alerts directly from their wrists.
Norton’s Global Comeback
In a strong nod to heritage, TVS also presented the revived Norton range adjacent to its main pavilion. After investing nearly £200 million in restoring the 127-year-old British brand, TVS has reimagined Norton for a new generation, blending timeless design with modern performance.
Expansive Lineup and Lifestyle Appeal
The TVS pavilion featured its complete product ecosystem — from the Apache RR 310, RTR 310, Raider, and Ronin roadsters, to the popular Jupiter, NTORQ, and iQube. Complementing the hardware was an extensive display of premium riding gear and accessories, celebrating TVS’s racing spirit and lifestyle branding.
With this debut, TVS Motor Company cements its place among the world’s leading two-wheeler innovators. Its EICMA showcase reflects India’s rising influence in global mobility – combining performance, sustainability, and advanced technology.
“From racetracks to city streets, from petrol to electric, TVS is setting a new benchmark for mobility made in India – designed for the world,” said Venu.
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