Azzaro, the luxury fragrance brand, has announced Ibrahim Ali Khan, the emerging Bollywood actor and style icon, as its new Fragrance Local Ambassador in India. Ibrahim will headline the brand’s upcoming Azzaro Wanted campaign, featuring the Forever Wanted Elixir fragrance.
The Azzaro Wanted range is crafted for men who live boldly, embrace individuality, and celebrate elegance and audacity. The Forever Wanted Elixir fragrance is described as the essence of seduction—bold, irresistible, and unforgettable- perfectly reflecting the brand’s daring spirit.
Ibrahim Ali Khan’s charisma and style align seamlessly with Azzaro’s identity. Known for his effortless charm, distinctive fashion sense, and energetic lifestyle, he represents the new generation of men who live life with confidence and passion. With over 1.4 million Instagram followers, Ibrahim is rapidly emerging as a youth icon and trendsetter in India.
Commenting on the partnership, Charles-Alexandre Boczmak, General Manager of L’Oréal International Distribution SAPMENA, said, “Ibrahim’s magnetic personality and captivating aura make him a perfect match for Azzaro Wanted in India. He embodies the boldness and confidence that the brand stands for.”
Ibrahim added, “Azzaro Wanted isn’t just a fragrance, it’s an attitude. Strong, bold, and full of character, it perfectly captures my spirit.”
Through this collaboration, Azzaro aims to connect with India’s modern audience, inspiring men to embrace self-expression, confidence, and individuality- values embodied by Ibrahim and reflected in the Forever Wanted Elixir fragrance.
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