Flipkart, India’s homegrown e-commerce giant, has introduced Flipkart Trust Shield, a pioneering post-purchase protection initiative designed to simplify issue resolution for customers. The program positions Flipkart as the sole point of contact for product-related issues within 30 days of delivery, making it easier for consumers to resolve problems without coordinating separately with brands.
The Trust Shield program extends support for accidental damage and liquid ingress, in addition to the standard brand-assured warranty for manufacturing defects, covering large appliances, mobiles, and select electronics. With Flipkart as the single point of contact, customers can now report issues and track resolutions seamlessly through the Flipkart app.
Key features of Flipkart Trust Shield include:
- Resolution within 2 working days for all registered claims.
- 24/7 customer support and real-time in-app tracking.
- Coverage for a wide range of products, including ACs, TVs, refrigerators, washing machines, microwaves, and more.
- Retention of all standard brand-assured warranties, with Trust Shield providing an additional layer of protection and reliability.
Rakesh Krishnan, Vice President of Large Appliances at Flipkart, emphasized the importance of post-purchase support, saying, “As the festive season approaches, we understand that the post-purchase experience is just as important as the buying moment. Flipkart Trust Shield is a reflection of our customer-centric innovations that make shopping seamless from discovery to ownership.”
Unlike traditional return or replacement policies, which require coordination with brands, Trust Shield allows customers to raise tickets directly through Flipkart, eliminating the need for multiple follow-ups while providing visibility into the status of their claim at every stage.
With this initiative, Flipkart aims to set a new benchmark in online retail, ensuring that value for customers extends beyond the point of sale. By integrating post-purchase care into its core offerings, Flipkart is reinforcing its position as a trusted partner across the entire shopping journey.
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