India has marked a new milestone on the global spirits map with Bonga Bonga Mystery Liqueur, the country’s first homegrown liqueur to secure recognition across three international competitions in its very first year of launch.
The brand, created by IndoBevs, clinched Silver at The Spirits Business Global Asian Masters, Silver at the World Liqueur Awards, and Bronze at the International Spirits Challenge – an achievement no other Indian liqueur has managed before.
The International Spirits Challenge, now in its third decade, attracts thousands of entries from over 70 countries, while the World Liqueur Awards benchmark the best against Europe’s legendary labels. The Spirits Business Global Asian Masters, judged blind, reward the liquid’s merit alone. Winning across all three underscores Bonga Bonga’s global relevance and innovation.
“From day one, Bonga Bonga was imagined for the world,” said Anupam Gurani, CMO, IndoBevs. “We wanted to invent something that felt current, global, and alive – true to Indobevs’ spirit of innovation. Winning three of the industry’s most credible awards validates that ambition and reflects the appetite for brands that tell stories beyond lineage.”
At the core of Bonga Bonga lies a secret blend of over 40 botanicals — including rosemary, thyme, lavender, cinnamon, ginger, and honey — delivering a bold, layered taste. It is designed to be consumed at –10°C as a pure shot, making it a ritual rather than a mixer.
The bottle itself is part of the experience. With a built-in infuser, drinkers can personalize each pour with dried herbs, while the eco-conscious design encourages re-use and creativity long after the last drop.
Known for the cult-favourite BroCode, IndoBevs positions Bonga Bonga not as just another liqueur, but as a “category of one” – a playful, experimental spirit that fuses global influences with youth culture and ritual.
With its triple award success, Bonga Bonga signals a new era for Indian alcobev brands, proving that homegrown innovation can command a place on the global stage.
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