Emerging Indian designer Mehakk Jain made a dazzling debut at London Fashion Week with her collection “Enchantment”, presented at the historic St John’s Cathedral, Hyde Park in collaboration with Fashion Week and The City Runway.
The collection transported audiences into a dreamscape of fairy-core aesthetics, where fantasy and nature intertwined seamlessly with couture. Drawing inspiration from magical gardens, shimmering florals, and delicate textures, Mehakk crafted pieces that radiated both whimsy and modern edge. Ombré finishes, intricate glass bead hand embroidery, and luminous fabrics evoked the charm of a living fairytale.
From tailored jackets and crisp shirts to romantic corsets and micro skirts, every silhouette reflected youthful energy, individuality, and escapism. The show struck a balance between softness and strength, embodying the spirit of modern femininity.
Staying true to her brand’s philosophy of sustainable luxury, Mehakk collaborated with local artisans, working with eco-conscious fabrics such as silk organza and Chanderi, naturally dyed with Sappan wood and Indian madder. “Each garment is a love letter to nature, heritage, and the joy of dressing up like the main character in your own fairytale,” she shared.
A graduate of Pearl Academy, Mehakk credits her love for travel and fairy tales as her creative compass. “Gardens with their enchanting surroundings always feel like sanctuaries of inspiration. Through airy and shimmering fabrics like silk Chanderi, silk organza, and habutai silk with delicate hand embroideries, I design wearable daydreams for women who want to carry a bit of wonder with them,” she explained.
With “Enchantment”, Mehakk Jain has firmly positioned her label as an ode to femininity, craftsmanship, and conscious living, marking a powerful first step onto the global stage.
Related posts:
Daisy Shah Shines as Showstopper for Manali Jagtap’s Festive Resort Wear at Global India Couture Week
Giorgio Armani Passes Away at 91: Italian Fashion Legend Remembered for His Timeless Elegance and India Connection
Flipkart Launches ‘Fashion Spotlight’ to Boost India’s D2C Fashion Brands Ahead of Festive Season
ELLE Style Awards 2025 Complete Winners List: Fashion Icons & Stars Who Stole the Show
