Truecaller, the world’s leading communication platform, has announced the launch of adVantage, an AI-driven recommendation and engagement platform designed to help businesses connect with users more effectively.
The new platform uses a centralized intelligence hub that continuously learns from user interactions to deliver personalized, privacy-safe, and high-performance advertising experiences. adVantage leverages real-time behavioral insights from Truecaller’s vast ecosystem, ensuring every message or offer is relevant while keeping user data anonymized and secure.
According to Rishit Jhunjhunwala, Global CEO of Truecaller, “In a world moving away from broad targeting, relevance is the new currency. adVantage is our answer to smarter, privacy-compliant personalization – helping businesses reach audiences meaningfully while creating real value.”
The platform comprises three adaptive modules — Discover, Engage, and Perform — that automatically optimize campaigns to:
- Discover new audience segments
- Engage interested users
- Drive measurable results like app installs, leads, and transactions
During its pilot phase, adVantage reportedly delivered up to a 50% increase in click-through rates, reaching over 200 million users. Sectors such as automotive, fintech, edtech, and e-commerce saw the strongest performance gains.
Truecaller said adVantage will now be rolled out beyond its ad business, including its business messaging platform, which recorded a 400% jump in open rates during early testing.
Liniker Seixas, adVantage Lead at Truecaller, added, “We’ve built a smart platform powered by multiple AI models that continuously learn and optimize, giving businesses a real edge in efficiency and outcomes.”
With over 450 million active users globally, Truecaller continues to strengthen its enterprise solutions portfolio while promoting smarter, data-driven engagement for brands.
