Flipkart has launched ‘Fashion Spotlight’, a flagship program to support emerging digital-first fashion brands across India, with a special focus on Tier-2+ regions.
In its launch phase, 50 high-potential brands will be onboarded before the 2025 festive season, with plans to scale to 500 brands by year-end. Flipkart’s Fashion category already attracts over 150 million monthly visits, making it a high-conversion space for entrepreneurs.
Kunal Gupta, Vice President, Flipkart Fashion, said:
“The D2C revolution in fashion is being driven by a new wave of entrepreneurs across India who are deeply rooted in regional cultures and consumer needs. Spotlight is built for them… Our goal is to enable them in their zero-to-one journey, by supporting them till they achieve scale and product-market validation.”
Key Highlights
- Over 100 D2C fashion brands are already live on Flipkart; growth stories include Rare Rabbit (500% YoY), Miraggio (2300% YoY), and Zouk (200% YoY).
- The program offers curated discovery, structured product feedback, and guaranteed visibility to help brands scale quickly.
- Tech tools like video cataloguing, image search, Live Commerce, and virtual try-ons will be integrated to enhance customer experience.
Key Fashion Trends on Flipkart
- 30X surge YoY in searches for “Latest Saree Designs”
- 5X growth YoY in demand for Fusion Jewellery
- 10X increase in Ready-to-Wear Saree searches in the last 18 months
By addressing discovery and distribution gaps, Flipkart’s Fashion Spotlight aims to become a launchpad for India’s next generation of D2C fashion entrepreneurs.
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