Dashboards don’t change behavior. Decisions do. Here’s how we design analytics that a non-technical founder will actually open every week.
Start from the decision, not the data
Every report we build answers one question: what will you do differently if this number moves? If there’s no clear answer, the metric doesn’t belong on the dashboard.
Three numbers beat thirty
- The one growth metric leadership cares about
- The one leading indicator that predicts it
- The one cost metric that keeps it honest
“A pricing model built on scraped competitor data lifted average deal size 18% for one B2B SaaS client — because the data pointed at one decision, not ten.”
Review data on a rhythm, not a whim
Weekly for tactical marketing decisions, monthly for strategic ones. Anything reviewed less often than that stops being actionable.