Content gets the attention, but technical debt is what quietly caps your organic growth. Before we write a single article for a client, we run this checklist.
Crawlability and indexing
- Confirm your XML sitemap is submitted and error-free in Search Console
- Check for orphaned pages with no internal links pointing to them
- Audit robots.txt for accidental disallow rules
Core Web Vitals
Page speed is a ranking factor and a conversion factor. We treat Largest Contentful Paint and Cumulative Layout Shift as business metrics, not just developer metrics.
“A one-second delay in mobile load time can cost you a meaningful share of conversions — we’ve seen it firsthand across client sites.”
Structured data
Schema markup for products, articles, and FAQs won’t fix a broken funnel, but it consistently improves click-through rate from search results — often the fastest win available.
A simple monthly cadence
- Week 1: Crawl the full site and log new errors
- Week 2: Fix the highest-impact technical issues
- Week 3: Publish and optimize content
- Week 4: Review rankings and re-prioritize